Ben Soffer started his comedy Instagram account almost as a joke after his wife suggested it.

He quickly grew the meme page but then stepped out form behind the account and slowly built his personal brand and started thinking about founding a startup.

He grew an deeply engaged community who wanted to support him. So, when he had an idea for a new product, he went to them first.

The brand that emerged is Spritz Society, a premium sparkling cocktail beverage.

He talked about how to launch a brand, how to get financing for a startup, how to grow your business, how to grow on social media and so much more.

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