We created the Patta x Tommy campaign thinking about the atmosphere of New York in the golden age of Rap: The Streetstyle, the Break Dance Battles improvised at every street corner, the big Boomboxes carried on the shoulders with loud Hip Hop music and, of course, the original Tommy Hilfger logo on every jacket, sweatshirt and tee.
We imagined that suggestion by setting it within the borders of Campania, more precisely in the suburbs of Naples, which - in our opinion - has several points in common with the ghettos of NY.

The campaign shoot was entrusted to photographer Gaetano de Angelis, a phenomenon of realistic photojournalism who also directed the models toward a "True Ghetto" attitude.

The shots aimed to highlight the Patta x Tommy styles and its authentic belonging to the Hip Hop subculture: every detail of the shoot refers to the immense influence that the American Rap scene has bequeathed to the world, and how this influence still survives today, especially in a parallel so far from NY.

We are proud to present this exceptional collection in our Black Box stores and online at blackboxstore.com
Discover it Now.

Credits. Client: Black Box Store.
Photo: dastpics
Talents:
badmanner
caaallmejj
alias_2ng
alessyaprovenzano
Production:
analog.ent
nemicodenso
seeb.mnsv
MUA:
fede.didato

#weareblackboxstore #pattaxtommycampagna2022 #pattaxtommycampaign2022 #patta #tommyhilfiger

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