PRUDE Inc. (Pride of Race, Unity & Dignity through Education) initiated DCA and has held four annual events to recognize Saint John employers, organizations & individuals for their best practices in promoting Diversity, Inclusion and Equality. We know diversity matters!

The Diversity Champion Awards celebrates individuals, organizations and businesses who have proven to be inclusive leaders in our community. We recognize those in the Saint John area who have demonstrated leadership for various cultural backgrounds, visible minorities & immigrants.


A key role of our organization is to promote multiculturalism and strengthen welcoming, cohesive communities through public education and awareness activities. Therefore we also wish to recognize both school and community leaders who promote and encourage culturally diverse learning environments.

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Highlights of this awards ceremony:

Awards Ceremony

Keynote Speaker Ms. Sarah Irving

Sit Down Meal - Buffet

Silent Auction

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