Our new television commercial emotionally highlights the importance of having working smoke alarms installed. In homes with working smoke alarms, a fire is quickly detected and allows the household to get out safely.

At the other end of the scale, the consequences of a fire at night in a home without smoke alarms, and when people are asleep, are all too often deadly. But then there are those incidents where people get out but are badly burned and the consequences of that can last a lifetime. This advertisement asks us all the question 'Could we live with ourselves?' if something we neglected to do caused injury or worse to someone we loved.

Smoke alarms are the number one life saving device everyone should have in their homes.

Check out the Behind the Scenes for this commercial:
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