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⏰TIMESTAMPS⏰
00:32 – A simple “Thank You”
01:42 – Ask customers for feedback
02:40 – Highlight your customers
03:47 – Give customers a personalized gift
05:51 – Host a customer appreciation event

Small companies and entrepreneurs must focus on both retaining existing customers and adding new ones to the mix, which is exactly how small companies grow. Every business has the concept of great service to the customer as a foundational goal. You are there to serve someone in some way with the products you offer.

With today’s customers just one click away from taking their business elsewhere, it’s crucial to incorporate excellence into customer appreciation, no matter what the business setting. Now is the time to remind your current and future customers of the benefits your business brings them.

From a simple “thank you” to a spotlight article, here are five ways to show appreciation to your customers.

1. Tell customers thank you
Customer appreciation doesn’t need to be an elaborate or expensive endeavor — a simple acknowledgment and “thank you” will often suffice. Thanking your customers for their commitment to your organization is an excellent tactic for increasing brand loyalty.

Try to personalize each note using your contact’s name, and some specific detail that is unique to that client. Taking the time out of your day to write and send a thank-you note to your customers will go a long way in cultivating the relationship. Moreover, taking steps to personalize the note can add a special touch that your clients will surely appreciate.

2. Ask for input and feedback
Another way to show appreciation to your customers is to ask for their feedback. Customer input and feedback creates what is known as the Voice of the Customer (VoC). Brands can use the VoC to collect input on the consumer experience and then use that feedback to make improvements to the product or service.

You can collect feedback the old-fashioned way through casual conversations with your clients or streamline the process by sending an online survey or questionnaire, which is helpful if you have a large book of business. Once clients see that their suggestions are leading to noticeable changes, it will help demonstrate customer appreciation while also building a better product or service.

3. Promote customers’ stories
When you share your customers’ stories, you are also telling how your business helps them achieve their goals. Sharing stories is an excellent way to build rapport and show customer appreciation for their business while also creating opportunities to find new customers in similar situations.

4. Send customers a personalized gift
Many businesses spend thousands of dollars every year on CRM software and retention strategies to build stronger relationships with their clients. From email campaigns and routine calls to training modules and customer service teams, there are no investment shortages in nurturing the client relationship. Everyone loves receiving a gift, especially when they are least expecting it. This tactic is a step beyond the simple thank-you note and will separate you from your competition.

Do your best to personalize the gifts and don’t make them promotional — the more thoughtful the gift, the better the impression it makes. Clients recognize your intentions, and if you are obviously using gift-giving to promote your brand, it taints the effort.

5. Host a customer appreciation event
It’s easy for customers to forget that there are real people behind the brand, so consider hosting a networking or appreciation event to break down those barriers. Your clients will get an opportunity to meet the people fulfilling their orders, and your business gets to strengthen the client relationship.

In addition to mingling with your clients, you can also use this as an educational platform. You can host a lunch-and-learn with your clients to discuss industry trends and topics that are important to their business. They get free food and valuable insight, and you get an opportunity to thank them for their business while hopefully solidifying future work.

There’s no bad way to show compassion and appreciation to the most important people in your life — for a business, that’s your customers. Keep the five ideas above in mind when you are planning customer appreciation activities for your business.

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