Digital marketing for luxury brands can be really interesting because of the unique and narrow target audience. In this video, I talk about 5 strategies to help your luxury or premium brand market itself more successfully online.
The reluctance of luxury brands to go online is understandable. Luxury consumers are spending more time online and on mobile devices, and print and display advertising returns are declining, so luxury firms must adapt if they want to not only survive but also prosper in the digital age.
0:00 - 1:30 - Digital Marketing For Luxury Brands
1:31 - 2:53 - 1. Build a stylish and user-friendly website
2:54 - 3:55 - 2. Influencer marketing and Celebrity Endorsement
3:56 - 4:57 - 3. Market a story and lifestyle and not a product
4:58 - 5:45 - 4. Google, Facebook and Instagram Ads
5:46 - 7:15 - 5. Merge Online and Offline Experience
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