Cameron Passmore is Executive Chairman and Portfolio Manager at PWL Capital, one of Canada’s premier independent advisory firms that puts its people and clients at the heart of its purpose. He’s also co-host of the @rationalreminder podcast with Ben Felix, a leading advocate for evidence-based, systemic investing, and is dedicated to the continuous development of people, knowledge, and technology.

In this episode, we discuss PWL’s client-centric approach, how they structure the organization to align with purpose, building a nationally-recognized brand centered on improving financial literacy, the Canadian advisory landscape and the misalignment of incentives, and more.

Please enjoy our conversation with Cameron Passmore.
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The Investipal Podcast is produced by ⁠⁠[ Ссылка ]. Past guests include Peter Lazaroff, Douglas Boneparth, Jamie Hopkins, Tyrone Ross and many more.

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*Find Cameron Passmore at:*
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## Key Takeaways:

- PWL Capital's approach to financial advising, which integrates financial planning and portfolio implementation under one roof. The firm is independent, employee-owned, and operates with a fee-based model, avoiding conflicts of interest by not selling any other financial products. Their investment strategy relies on building diversified, globally-invested portfolios that align with the client's stated objectives.
- PWL Capital, through initiatives like the Rational Reminder podcast and educational YouTube videos, actively contributes to financial literacy by providing evergreen content and white papers. This educational content helps individuals make informed financial decisions, offering insights into investment strategies like the use of ETFs and the principles of quant investing.
- The growth and potential of independent financial advisors in Canada is different than the U.S. The Canadian advisory landscape is dominated by the Big Six banks, whereas the U.S. RIA model fosters independence. PWL is structured similarly to the most successful U.S. RIAs which allows for a collaborative environment where advisors share clients and work towards common goals without the pressure of sales quotas, contrasting sharply with the traditional bank or brokerage models that may prioritize product sales over client needs.
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## Timestamps:
00:00 Introduction to PWL Capital and Cameron Passmore
06:55 Building Diversified Portfolios at PWL Capital
13:50 Joining a Team with One Client Base
23:49 The High Expense Ratio in Canada
31:30 The Importance of Rebalancing and Sticking to a Strategy

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