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How to Win a Tender - Hudson Succeed - Top Tips for Writing Winning Bids

If it was easy to win a tender, you wouldn’t be reading this blog.

The truth is that procurement is a confusing area and writing a tender is a time consuming and difficult time for most companies looking to drive their growth.

So, let’s break down what we need to consider when you think about how to win a tender:

1. Think about what the buyer wants
Buyers want to see exceptionally written tender submissions, so to win a tender you need to submit a bid that demonstrates your understanding of their requirements.

2. Plan Effectively
To win a tender, you need to plan your response effectively. This is vital to ensuring success as you need to make sure that submitting the tender is the right thing to do in the first place.

3. Answer the Question
This seems simple, but buyers are forever reading strong bids which fail to score highly. This is because the information submitted in the tender doesn’t answer the question.

4. Added Value
The best tenders deliver above and beyond the Client’s specifications. Consider wider factors which may impact the buyer’s decisions to award the tender and may include things like:

- Societal factors – awarding tenders to SMEs
- Requirements to award work locally or within geographical regions

5. Price
Considering how to win a tender with your price is relatively straight forward. Price your services competitively to maximise your chances.

You are experts in your field. You will know the market price for the works you deliver. Work with your supply chains and subcontractors to price as competitively as possible.

Bear in mind that pricing is the most common reason for being unsuccessful.

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