As of late, Jay-Z and his Roc Nation puppet masters have been busily building S dot Carter's brand by throwing around the phrase "social justice" a lot. They produced an elaborate multi-part series for Amazon on the extremely minor legal troubles of Meek Mill. Prison reform is a central pillar of their marketing plan, but I wonder if any of the people that Roc Nation co-founder Desiree Perez put in the Federal penitentiary got released early or if they were pardoned by Donald Trump… a man whom Jay and Bey professed their disdain for every chance they got. I guess when you're a billionaire you get to have your cake and frosting and get to it all, too. Hashtag wealthy celebrity privilege.
This is a quote from the official Biography of Roc Nation CEO Desiree Perez:
As one of Roc Nation's five founders, Perez has shaped the company's course at every step of the way. When hip-hop-artist-turned-business-mogul Jay-Z-a fellow Roc Nation founder-appointed her as CEO in 2019, Perez gained the designation to match her level of impact. Perez, however, places little emphasis on the change in her title. Her focus remains the same as it always has been: doing what's right, for the company and for the world.
According to The New York Daily News in March 2015, after Perez was arrested in 1994 for possession of 35 kilos of cocaine, she struck a deal with the feds, agreeing to wear hidden wires to record her meetings with major cocaine traffickers. She was a major asset for the DEA in Puerto Rico and down into Colombia itself.
Perez was the wife of longtime Jay-z's partner in the old 40/40 clubs- Juan Perez, who is now the head of Roc Nation Sports. Desiree Perez was the manager of the 40/40 club in Manhattan. In 2013, a year after Biggs Burke got his nickel in the Feds, New York Yankee slugger Alex Rodriguez hired Perez to help him deal with his steroid scandal.
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