Marketing and sales professionals face ever-growing challenges capturing consumer and customer attention in a highly competitive landscape. Organizations implement generative AI to automate repetitive tasks, freeing time to create more engaging narratives and meet more customers. This session explores generative AI’s transformative creativity augmentation and productivity-boosting capabilities for marketing and sales teams. See how generative AI helps marketing teams generate creative content and helps sales teams automate and personalize communications and enablement assets. Also hear testimony from an AWS customer about creating a world-leading sales platform with generative AI on Amazon Bedrock.
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