B2B vs B2C Marketing - Episode 336
Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention.
In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles the two have in common, desired end outcomes and how the marketing funnel applies.
By the end of this video, you should have a solid understanding of B2B vs B2C business strategies.
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