The importance of homepage video on your website. By 2017 69% of all web traffic will be video based. Video provides the opportunity to connect with everybody, everywhere. More time is spent on websites including video content. Video ranks higher in Google. The play button is the most compelling call to action. Homepage videos can be used to engage your audience, raise awareness, educate and deliver messages, offer advice, promote your product, attract top talent, or just to show off.

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