Abercrombie & Fitch has been designated America's most hated retail brand by the American Customer Satisfaction Index.

When asked for comment Abercrombie & Fitch responded with the following:

"Over the last year, we have placed an intense focus on putting the customer at the center of everything we do, and our consumers are responding to this. The data we have from our consumers tells us they are positive on our brands, on our new offerings, and on the work we have done to improve the shopping experience. We are confident that we will continue to improve the customer experience over the coming year." -Fran Horowitz, President & Chief Merchandising Officer

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