Clark Kokich is the Chairman of famed digital agency Razorfish ([ Ссылка ]) and author of the terrific new book (and iPad experience) Do or Die ([ Ссылка ]).

Mark Ramsey ([ Ссылка ]) talks with Clark about these questions: What does radio need to "do"? Why is "doing" (creating experiences) becoming more important than the typical ad that simply "says"? Will agencies increasingly shift their spot dollars to "do" dollars? What is the "radio industry" becoming in this new world, and why are broadcasters fighting it?

A very important conversation from a media leader at the vanguard of digital.

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