Eric Siegel, author of "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (Wiley, 2013 - [ Ссылка ]), discusses is predictive analytics a big data thing.
![](https://i.ytimg.com/vi/ik_DXtI3W9o/maxresdefault.jpg)
Eric Siegel, author of "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (Wiley, 2013 - [ Ссылка ]), discusses is predictive analytics a big data thing.