In this episode of Upstream, we dive into the fascinating world of digital influencers. From Instagram stars to YouTube sensations, influencers have become a major force in modern marketing and culture. Join us as we discuss how influencers build their brands, connect with audiences, and shape trends across social media platforms. Whether you're curious about the business behind influencer marketing or just want to understand this influential phenomenon better, this episode is packed with insights and stories that will keep you engaged from start to finish. So grab your headphones and tune in to part one of our exploration into the ever-evolving world of influencers!
