Review funnels are great if you want to stop receiving bad reviews and get more good reviews. Here's how to build a review funnel that can do exactly that!
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How To Build A Review Funnel:
0:00 Intro
0:25 What is a review funnel?
1:33 Frozen musical moment
1:47 Step by step tutorial
2:02 Step 1: Grab a free survey template
2:35 Step 2: Customize the design
3:50 Step 3: Customize the functionality
6:14 Step 4: Preview & test your review funnel
6:58 Step 5: Share it with the world!
7:26 DISCOUNT CODE
7:35 Outro
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A review funnel is basically a really smart survey. It does most of the work for you. It can identify happy customers as well as unhappy customers and put them in different buckets.
Once in these buckets, you can send people to different places. Happy customers can get an incentive to leave a review somewhere public, like TrustPilot, Amazon or G2Crowd, or whatever floats your goat.
Unhappy customers can still leave their feedback, but you keep it to yourself. You keep it internal. You and only you can see where things went wrong and use that information to improve your business.
How To Make a Review Funnel
Step 1: Grab a free survey template
I’m going to involve.me and picking one from their template gallery.
Step 2: Customize the design
I can make this template match my brand completely. I can add my logo like this, I can change the background, button roundness, font… I can even upload my own font.
Step 3: Customize the functionality
Once I’m happy with the design, I can move on to setting up where everything goes. So I want to ask two questions.
Fun fact, the more questions you ask, the less time people will spend answering each of them. So if you want honest, in-depth answers, ask fewer questions.
My first questions will have selectable answers, people can only select one of these. Which means I can connect each of these answers to a different outcome.
All I have to do is click the question and scroll down to collect each answer.
Answers 0 to 6 are connected to the Detractor page. These are people who don't have anything to write home about. You don’t want to ask them for a review on a public platform. But you do want to know about their experience. That’s what the second question is for. This one is an open question and it can capture the feedback, but on your own, internal platform where only you and your team can see it.
Answers 7 and 8 are connected to the Passive page. These people had a good time, but are not super enthusiastic about you. They would give you a 4 start review, not a 5 star one. And we only accept 5 star reviews here, because so are your competitors.
Answers 9 and 10 are connected to the Promoter page. There are your biggest fans! These are the people who will give you 5 star reviews.
Once you’ve connected each answer to the right outcome, let’s look at the outcomes. Detractors and passives get a quick thank you note and that’s about it. Promoters will get an incentive to leave a review on a platform of your choice. The "Leave A Review" button is for you to link to TrustPilot, G2Crow, Amazon… whatever platform you’re focusing on.
Step 4: Preview & Test
To make sure your funnel is working, fill it in yourself a couple of times. If something’s not connected right, you want to know about it before your customers do.
Click “design preview” to check out your design on desktop and mobile. Click “try it” to actually take the survey. “Try it” mode shows you the survey the same way your customers will see it.
Step 5: Publish
Once you’ve tested your survey, you’re ready to hit the “publish” button. You’ll get a chance to tweak the URL, set up automated emails, social sharing text and image and add tracking on Facebook and Google.
Step 6: Share it with the world
Hitting “publish” one last time will put your survey live. You will get a link, a short link, a QR code to use it in print and an embed code to use it on your website.
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#reviewfunnel #customerfeedback #involveme #nocode #digitalmarketing
How To Make A Review Funnel
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