A launch Ad film for the high end fabric corporation The Pure Concept, for their 2016 collection, titled Yugantar. The shoot took 18.5 days and was shot in and around Shantiniketan, Bhubaneswar, Raghurajpur, Konark, Sambalpur, Ranchi, Hazaribag, Gumla, Dundu, and Mumbai. The film was originally shot on 4K resolution, and the cameras used were Red Dragon and Sony A7SII.
Credits
Director and Copywriter- Krishnarjun Bhattacharya
DOP- Adri Thakur
Assistant Cinematographer - Manas Tiwari
Editor- Ketki Asher
Music Composer- Ateesh Chattopadhyay
Mixer- Ajay Kumar P.B
Colorist and Post Production Head- Prashant Sharma
Smoke Operator and Cleanup Artist- Tushar
Art Director (Product Segment)- Ravin Datta
Assistant DOP (Product Segment)- Ayan Saxena
Focus Puller (Product Segment)- Srinivas
Production Controller (Product Segment)- Kalinder S. Mulani
Production Assistants (Product Segment)- Manoj Joshi, Pallavi
Copy Editor- Promona Sengupta
D.I.T- Utsab Bandopadhyay
Special Thanks
Haren Thakur Sir
Aarti Lagvankar
Goraksh Anath
Neil Sadwelkar Sir
Shounak Ghosh
Samar Ali Warsi
Kishalay and Mayuri Bhattacharjee
Achal Manglik
Shushobhon Adhikari
Moushimi Adhikary
Srilekha Chatterjee
Mridula Banerjee
Sovan Kumar
Raghunath Sahu
Gangadhar Maharana
Kailash Mehar
Saket
Pravween Karmakar
Anuj Kundala
Parvati Devi
Ujjal Gosh
Accord Equips
Biswa Prakash Mishra
Mithun Shaw
Debapriya Thakur
Sunita Oraon
Gargi Malkani
All the artists who made this film possible.
All the friends and batchmates of the film-makers for their support and love!
