Fisher Investments’ founder, Executive Chairman and Co-Chief Investment Officer Ken Fisher discusses some of the challenges associated with measuring investor sentiment. Understanding whether investors are likely to become more pessimistic or optimistic can be an important indicator of future demand for stocks. According to Ken, some common investor sentiment indicators may not be as useful as many perceive.
Historically, Ken says you could assess investor sentiment relatively well by looking to the media for signs of shifting sentiment. Unfortunately, today’s polarized media environment increasingly resorts to sensationalism, making it harder to get an accurate reflection of investor sentiment. Additionally, consumer sentiment indexes, while often cited as useful, aren’t predictive according to Ken. He says these consumer sentiment surveys tell you where things are, but can’t be used to reliably forecast the future direction of stock prices.
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