Talking with Lana about how she started her business, lessons, and challenges good to know about launching a beauty salon in New York, the art of marketing the brand, and the keys to achieving remarkable success.

Lana Kars is the proud owner of Russian Nails, a chain of nail salons in the heart of Midtown and Downtown Manhattan, and the Russian Nails School. What initially started as a modest nail salon with just two seats has become a thriving NYC enterprise, boasting over 2 million dollars in annual revenue.

Timecode:
00:00 intro
03:07 - how the nail salon started: Step 1
04:38 - about the beauty industry in the US
05:16 - how much it cost to start a nail business in NYC in the beginning
06:31 - the first hiring decision
07:45 - how the business evolved: Step 2
09:45 - how Lana found her first clients
11:14 - about goal setting
12:31 - how the transition to the next step happened: step 3 of opening the bigger space
14:03 - how Lana found her first rental space for a nail salon
17:21 - step 3 about the office rental space and my experience :)
18:02 - NYC regulations to open a nail salon in NYC
20:30 - step 4: opening the big location in Manhattan, how that happened.
23:15 - how much was the first investment
23:34 - marketing strategy at the beginning
25:14 - the current marketing strategy
26:34 - how Lana retains her customers
27:45 - about Russian Nails School project: current and future
28:50 - How Lana is growing the team
29:37 - how many people in the team currently
30:08 - about the business development: franchising, products
32:00 - what is good to know before starting a hybrid school
34:17 - about the revenue and business marginality
35:38 - how the war in Ukraine influenced the business
39:15 - how Lana setting apart the business from competitors
42:59 - personal experience and why Russian manicure is the best
44:47 - Lana’s personal story about why coming to NYC
46:55 - about the first job in NYC
48:32 - about graphic designer experience working in NYC
49:23 - how Lana found her mentor in graphic design in NYC
50:55 - about the difference between being creative in Russia versus in the US
51:25 - regular day from entrepreneur life
54:02 - how to learn delegation
56:04 - advice for beginner entrepreneurs
58:02 - about how to overcome fears
59:48 - about starting out from zero
1:00:47 - pros and cons of being an entrepreneur
01:03:04 - how to start working for Russian Nails salon as a nail technician
01:04:00 - what does success mean to Lana
01:05:09 outro

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Honoring inspiring stories and voices of extraordinarily talented women in the US who exemplify strength and talent and inspire others to take action. A conversation about their values, true path, success, business, impact, life, and challenges.
Daria Mudrova - host of the show, is an immigrant herself; she got a visa for extraordinary talents in the US, and was inspired to interview women who achieved something awesome and valuable, were brave enough to stand out and express themselves, overcome obstacles, judgment, society barriers on the way to their dream, who successfully launched their brand, wrote a book, built their own business or fascinating career in a corporate world.

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