The 2022 World Cup is up and running, bringing much attention to Fan Tokens - specifically those in football. Reports indicate that in the weeks leading up to the World Cup, popular fan tokens for Argentina and Portugal and fan token platform, Chiliz helped increase the market cap of Fan Tokens by 11%.

Even before the world cup, fan tokens were enjoying an explosive year of growth, having YTD monthly sales of $60,045,860,598.54, up around 14.0 % from last year, and the year isn’t even done.

We estimate the global market for key fan tokens as of this date to be around 290M.

But what exactly are fan tokens? And why are people buying them? In this video, we break this down.

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