Very often in the world of outbound sales you'll get advice on *what to do*. What to write in an email to reach a decision maker, how to structure a cold call, how to answer this objection or that objection, and so on. Today we we want to Flip The Script and share the '7 Deadly Sins of Messaging'. These are the things you *do not want to do* when you're tying to create a relationship with your prospect. Roy Raanani joins Becc Holland to show how a CEO responds to certain types of messaging and how avoiding certain types of behavior will make your message stand out amongst the competition.

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