After talking to the king of airport pickups last week, Chad, this week we talk to the king of marketing keynotes, Mark Schaefer. Famous for a series of best-selling thought provoking marketing books and giving amazing keynote speeches, he's also an influential thinker, a faculty member at Rutgers University and a world renowned blogger.
We talk about his new book Cumulative Advantage.

00:00 Intro
01:24 How Mark couldn't use the Mandalorian in his new book.
02:37 What Cumulative Advantage is all about.
06:02 How even producing great content isn't enough.
08:17 How Bill Gates built on his initial advantage.
09:03 Mark's personal initial advantage using AOL.
12:07 How a restaurant in California overcame the COVID crisis by exploiting an advantage.
15:51 Mark on turning his business around after COVID struck.
18:41 Mark on why he always helps people.
20:11 Why writing this book was a challenge for Mark.
22:35 On creating sparks in the world.
24:40 On how Sparks can change the world.
28:44 The issue of timing with ideas.
30:30 On the principle of Ikigai.
32:38 How do we work out if people want our idea?
34:16 Missing an opportunity because of a worry about being bored.
38:13 Creating a Sonic Boom for your idea so people can find out about it.
39:56 The reasons for the success of his latest books.
42:53 A final message from Mark on worthiness.

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