If you're seeing an increase in the amount of direct or unattributable traffic and conversions being reported on your website through Google Analytics/GA4 or any other analytics platform, you're not alone.

What even if direct traffic and why are we seeing more of this than ever?

With more and more platforms and devices, blocking 3rd party cookies by default, or phasing them out together, as well as some social platforms now even masking referral data, tracking/attribution data is becoming more and more unreliable.

So what does this mean for the future of marketing and attribution and how can we get around this whole direct and unattributed traffic/conversions issues?

Well, things are changing that's for sure, but in this video, I'll be sharing a few things you can do to prepare for the upcoming changes and some of the most important things to be aware of going forward when it comes to direct traffic and marketing attribution.

0:00 - Intro
0:20 - What Is Direct Traffic?
1:37 - How To Track 'Direct' Traffic
1:49 - Using Custom UTM's In Your Links
3:05 - The Importance Of Self-Reported Attribution
4:38 - Google Phasing Out Third-Party Cookies

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Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)

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