When is a can of paint more than just a can of paint? For Debi Beard of @DebisDesignDiary, a can of paint can represent struggle, frustration, perseverance, personal empowerment, creativity, resourcefulness, expansion, and empowering hundreds of thousands of people in their own self-expression.

Debi started her YouYube channel to promote and demonstrate her own line of artisan paint. Not only has the channel grown, but so has an army of hundreds of individual retailers and online influencers who use and sell Debi’s paint line to their own audiences.

But the paint itself is only part of the equation – Debi is building an international community of creatives through human connection and online content powered by storytelling. We dig into her content creation strategies, including an incredibly powerful format for using storytelling in tutorial and demonstration videos. Get ready to take notes on how you can put Debi’s ideas to use for yourself.

Check out Debi’s channel at @DebisDesignDiary, [ Ссылка ]

Learn about DIY Paint at [ Ссылка ]

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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at [ Ссылка ].


RESOURCES

Debi’s top video: “How to Paint Upholstery, keep it soft, and velvety! No cracking or hard texture!” [ Ссылка ]

Playlist including many of Debi’s story-driven videos: My favorite uploads, [ Ссылка ]


SHOW NOTES

0:00 Storytelling drives the whole business

3:51 The uniqueness of what Debi has built

4:39 Debi’s early years in business

5:41 Debi’s obstacles to starting on YouTube: extremely introverted, broke, and not tech savvy

8:52 How Debi’s YouTube channel sold more paint in a few days from one video than a whole week in her physical store!

11:39 How Debi created her own line of DIY Paint

15:51 How DIY Paint supports influencers and small businesses

18:33 How Debi’s business quadrupled during the pandemic

22:17 Why Debi stopped going live on YouTube

25:56 How Debi uses storytelling in her tutorial videos

30:22 More about adding story into tutorial videos – intercutting parallel sections

37:08 How Debi uses the story of the featured piece to drive the video

38:38 What’s next for DIY Paint and Debi’s Design Diary

40:27 How to reach Debi

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