Has our attention span become shorter than the attention span of a goldfish? Expert studies seem to think so! We're currently living in an online world of massive information and these days, we’re exposed to more information than ever before. From social media posts to news and entertainment promotions, people are being constantly fed with attention seeking content and it has become easy to brush aside information deemed irrelevant. So how can we then effectively grab the attention of people with our online content, be it our social circle, business network, or customers? The answer is by creating "Thumb-Stopping Content”. In this illuminating talk, Guan Hin shares 3 creative principles you can use to create online content that will hold the attention of people and increase your brand's visibility in seconds.
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