In this video, we discuss Positioning and Differentiation. In principles of marketing, Positioning is arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of the target customers. Differentiation means differentiating the market offering to create superior customer value.
--- RESOURCES --
► Business Plan Template: [ Ссылка ]
► Business Dictionary: [ Ссылка ]
► PowerPoint Presentation: [ Ссылка ]
Buy me a Coffee = Support my Next Video
Buy me a Coffee: [ Ссылка ]
Mentioned Videos:
New Marketing Process Video: [ Ссылка ]
Marketing Macroenvironment: [ Ссылка ]
Consumer Managed Relationships: [ Ссылка ]
Understanding the Market: [ Ссылка ]
More Marketing Videos: [ Ссылка ]
More Marketing Videos: [ Ссылка ]
More Corporate Communication Videos: [ Ссылка ]
Time Stamps:
0:00 Start
0:30 Differentiation Definition
0:37 Positioning Definition
1:35 Customer Driven Marketing Strategy Steps
3:00 Product Proposition
4:13 Differentiation Steps
4:29 Competitive Advantage
6:35 Value Proposition
-- SUBSCRIBE --
[ Ссылка ]
#Differentiation #Positioning #principlesofmarketing #marketing
Differentiation and Positioning | Principles of Marketing
Теги
differentiation and positioningpositioning in marketingdifferentiation in marketingdifferentiation and positioning in marketingdifferentiation and positioning strategymarketing differentiationmarketing positioningpositioning definitionpositioning marketingdifferentiation marketingprinciples of marketingmarketing differentiation explainedproduct differentiation and positioningDifferentiation and Positioningpositioning and differentiationmarketing