In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities. Not surprisingly, they are also produced using a very similar process.

Demand Metric and ReadyTalk team up to talk about how exceptional webinars are formed -- the anatomy of a great webinar. Demand Metric chief analyst, Jerry Rackley, will discuss the pre-production, during and post-production phases of bringing your message from the small screen to critical acclaim for both prospects and key stakeholders in your organization.

During this eWorkshop, learn how to:

- Develop and build the structure of a successful webinar
- Deliver a contagious, buzz-worthy presentation
- Get people talking about your event, before and after
- Execute a highly effective follow-on plan for leads

Click on the link to download the slides: [ Ссылка ]#

About the Instructor:

Jerry Rackley, Chief Analyst at Demand Metric began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business.

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