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It’s dry January, so you might not be drinking. But if you have Tito’s Handmade Vodka lying around, don’t just stare at it – use it. Today, Tito’s announced it’s teaming up with Martha Stewart for a campaign with a Tito’s twist, showcasing how dry January can easily become 'DIY January.' The month-long campaign from Arts & Letters Creative Co., anchored by a 60-second video starring the DIY queen and lifestyle expert herself, calls on those not imbibing for the month to get crafty and shows how to use Tito’s in everyday household tasks. The whimsical montage follows Martha as she uses the vodka to say goodbye to musty boot smells, give pasta sauce a little extra kick (and then some), and in a variety of other ridiculous ways. Ultimately, the video ends on a martini glass and an expletive. To complement the video, Tito’s is launching a limited-edition collection of DIY January bottle-topper attachments for those that want to try out the tasks for themselves. The toppers can be purchased at store.titosvodka.com for $10 USD, with all net proceeds going to the customer's choice of non-profit that the brand has teamed up with. The DIY January bottle-topper attachments include:
- The Deodoriser: Add a spritz to musty fabrics. Save the rest for February.
- The Flavoriser: If you can’t drink Tito’s, make penne alla vodka and eat Tito’s.
- The Cleaneriser: Perfect for cleaning things, and definitely not drinking.
Tito’s has also released an extended list of tips and tricks to utilise Tito’s during dry January.
Category
Drinks, alcoholic
URL
[ Ссылка ]
Client
Tito’s Handmade Vodka
Agency
Arts & Letters Creative Co.
Production
Classified Pictures
Country
United States of America
Uploaded 4 January, 2023
Credits
Director
Gavin Bellour
Executive Creative Director
Charles Hodges
Nick KaplanExecutive Creative Director Executive Creative Director
Nick Kaplan
Creative Director
Vahbiz Engineer
Creative Director
Liz Delp
Creative
Lillian O’Connor
Creative
Brett Simone
Producer
Danny Ryan
Executive Producer
Jason Sheldon
DoP
Luca Fantini
Line Producer
TJ Sansone
Other credits
Strategist Joe Carr
Business Director Leslie Hodgin
Business Director Julie Carroll
Business Manager Arianna Grevious
Business Affairs Manager Lenora Cushing
Business Affairs Manager Felicia Simmons
Post Production / VFX XYZ
Editor Ben Surber
Producer Rob Rosko
Animation Emily Kundrot
Edit Assistant Luke Buckley
Executive Producer Whitney Green
Technical Director Micah Berry
Post Production / VFX The Mill
Executive Producer Mandy Harris
Executive Producer Alex Lubrando
Producer Hayley Savage
Colourist Ashley Woods
Music / Sound Overcoast
Sound Engineer Matt Whitworth
Executive Producer JL Hodges
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