Jam Creative Consultancy devised, developed and delivered a launch film for the Techeetah DS Formula E team and their entry into the FIA Formula E 2018/19 season. The DS E-TENSE FE19 is a Gen2 car and regarded as a union between art and science. Thus the concept was to project light art onto the sleek chassis of a car and use projection mapping to celebrate the precision technology that ensures this machine succeeds on the tracks of an all-electric street racing championship.
Although an array of post-production programmes were employed to create the finished product, there was a strong emphasis on capturing the footage in camera and utilising projection mapping and motion control robotics over a two day shoot with the car and drivers: Jean-Eric Vergne - the reigning FE drivers' champion - and Andre Lotterer.
This behind the scenes short was shot on location at Studios du Marcreux, Paris.
