Jayda Cheaves took marketing to the next level! Hosting the very 1st pop-up for her #Waydamin clothing line, Jayda had over 500 girls standing in line (in 90-degree weather), waiting to enter the gates of WaydaLand. MiAsia Symone pulled up to get the scoop after noticing the line was wrapped around an entire block! Customers only paid $20 and received a complete merch package including a Waydamin jumpsuit, drink ticket, food voucher, and access to all of the activities inside of the event.

Hosted by Fly Guy DC, many special guests such as Dess Dior, Lakeyah, and fashion icons Shane Justin & Greg Wright showed up to support Jayda's newest venture. This was definitely one for the books!

*Credits*
Correspondent: @miasiasymone
Videographer: @official_connections of #MSLMedia

#BeyondTheScoop

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