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Richard Koch (@RichardKoch8020) is an entrepreneur, investor, former strategy consultant, and author of several books on business and ideas, including four on how to apply the 80/20 principle in all walks of life.
His investments have grown at 22 percent compounded annually over 37 years and have included Filofax, Plymouth Gin, Belgo, Betfair, FanDuel, and Auto1. He has worked for Boston Consulting Group and was a partner at Bain & Co. before joining Jim Lawrence and Iain Evans to start LEK, which expanded from three to 350 professionals during the six years Richard was there.
In 1997, Richard’s book The 80/20 Principle reinterpreted the Pareto Rule—which states that most results come from a small minority of causes—and extended it beyond its well-known application in business into personal life, happiness, and success. The book, rewritten in 2022, has sold more than a million copies, been translated into roughly 40 languages, and has become a business classic. It was named by GQ as one of the top 25 business books of all time. Richard’s latest book is Unreasonable Success and How to Achieve It.
He has two upcoming books: 80/20 Beliefs, which identifies the very few beliefs in our lives that strongly influence what we do, and, therefore, the results we get, and 80/20 Daily, a collection of 365 short daily readings using the 80/20 philosophy to achieve the good life.
Please enjoy!
[00:00] Intro
[06:18] What3Words.
[12:59] Upbeat fish pond reflections.
[15:04] Journaling toward optimistic investment.
[17:14] Betfair vs. bookmakers.
[27:42] How history ties in with investment strategy.
[33:47] Assigning probabilities.
[36:56] The cows, the stars, and the question marks.
[45:41] 80/20 happiness.
[57:36] A qué será, será quandary.
[1:06:48] Toxic beliefs and terrible templates.
[1:11:24] A meeting with Bill Bain.
[1:14:41] Charm school.
[1:15:08] Why Bain & Company was a better fit than BCG had been.
[1:17:34] The formula.
[1:25:04] Identifying one’s own toxic beliefs.
[1:35:04] Opposites to toxic beliefs.
[1:41:53] Churchill’s helpful delusion.
[1:47:46] The formation of grand beliefs.
[1:51:06] How grand beliefs can become toxic.
[1:53:37] Pattern interruption.
[1:56:08] The Oxford Experience for 99/1 people.
[2:09:04] A bespoke request for hands-on art.
[2:11:33] Useful beauty.
[2:18:55] Parting thoughts.
Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running.
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