The Covid-19 crisis came unexpectedly and is causing much distress across human health and sanitary systems, social standards and economies.
We want to shed light on some questions about the future impacts on the tennis industry:
- Will tennis go back to normal as we used to know it, or will there be significant changes?
- What is the expected impact long term on the business model of events?
- How will event organizers be affected and what can they do about it?
- How are tennis players being impacted and what are the repercussions they may experience?
- What is the impact on sponsor businesses and financials and how will they approach sponsorships in the future?
