Sugi is president director of PT Tirta Marta, a flexible packaging company based in Tangerang, Indonesia, and worked as an engineer at 3M in Minnesota from 1988 until 1994. After ten years of research and development he successfully commercialized two new environmentally-friendly plastic solutions, which he patented as OXIUM and ECOPLAS. In this talk, contrary to conventional wisdom, Sugi implores us not to "say no to plastic" as long as it can be made bio-available. His products already dominate the market in Jakarta and he explains how the humble cassava could provide major benefits for the rest of the world as well.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations).

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