Cognism asked B2B marketing leaders where did they find success in 2021 and here are the answers.
Featured in this video:
➡Wesley Mathew, Head of Marketing: EMEA South at Meltwater
➡Ian Guiver, Managing Director at Axon Garside
➡Frank Brooks, Head of Marketing, EMEA at Dotdigital
➡Alice de Courcy, Chief Marketing Officer at Cognism
➡Liam Bartholomew, Global Head of Demand Generation at Cognism
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TIMESTAMPS
00:00 Simplifying campaign messages
00:25 Digital events
00:45 Moving from lead generation to demand generation
01:05 Quality of content and new platforms
01:52 Moving to a high intent inbound model for SMB
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