brand, branding, brand identity, brand strategy
a lot of terms and A lot of people are using these terms incorrectly So let me tell you the correct definitions of these terms
----------------------------
00:00 - Start
00:31 - What is Brand definition?
1:17 - What is Branding?
1:37 - What is Brand identity?
2:22 - What is Brand Strategy?
2:40 - Branding
4:55 - The End
Let's start with the definition of Brand
Brand is a person's gut feeling about an product service or company
Your brand isn't what you say it is. It's what they say it is.
-Marty Neumeier
Each individual customer has a Brand (gut feeling) about your company
so how I you can influence them?
----------------------------
you can influence them by branding
Branding is the process of influencing a customers perception(gut feeling) of your brand.
There are two parts of Branding: Brand Identity & Brand Strategy
----------------------------
Brand identity is the visual, tangible element and the touch point with the customers.
It includes everything that the customer sees or touches and feels
like Logo, Colors, Voice, Typography, Pattern,
----------------------------
Brand Strategy
Brand Strategy is a map to guide you between two points where you are your present reality and where you'd like to be your future reality.
It includes : Personality, Positioning, Promise, Values, Goal, Plan, Purpose, Vision,
----------------------------
If you want to increase your brand’s value, make it highly visible, more profitable, credible, trusted and much-loved I’d love to talk with you.
You can contact me here or at: omar@dzneer.com
Instagram : [ Ссылка ]
Behance: [ Ссылка ]
Dribbble: [ Ссылка ]
Dzneer Branding agency: [ Ссылка ]
Host: Omar Salman
![](https://s2.save4k.ru/pic/jRAr4Fag-Po/maxresdefault.jpg)