The start of a card’s life does not begin with the first stroke of a pencil nor does it end with a box being delivered at a shop. There are many stages around and in between that contribute to a seamless journey from concept to completion.
The Life of a Hallmark Card is a ‘How it’s made’ style video for New Starters giving an overview of the process a card goes through from initial insights to the customers’ shelves and is a great example of collaborative multi-functional working to achieve the same goal.
