Many organisations face issues managing the volume, velocity, and variety of their digital content library, but not everyone has an adequate DAM solution in place. DAM is uniquely positioned to help manage the content chaos, but your DAM platform is only as powerful as your DAM taxonomy.

A well-designed DAM taxonomy is the foundation of a digital content engine that drives great content experiences, allowing business users to find exactly what they are looking for using terms familiar to your unique business.

In this session, we’ll hear from Sanchita Bhabhutaa, Digital Asset Librarian at Airbnb, as she outlines the strategy needed to create a great DAM taxonomy – from scratch in as little as five steps.

Speaker: Sanchita Bhabhutaa, Airbnb

Recorded for DAM Asia-Pacific 2023

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