Ankush (Head of Product, Census) talks about the pros and cons of Reverse ETL and CDP.
Summary of the discussion:
- What are CDPs? How do they work? What are the pros/cons?
- The cloud data warehouse era.
- Operational analytics and reverse ETL - How do they work? What are the pros/cons?
- Reverse ETL and CDP are better together.
- How to use reverse ETL and CPDs together + customer
Questions we answered from the audience:
- How CDP vendor lock-ins compare to Reverse ETL vendor lock-ins?
- Vendor lock-in refers to a situation where the cost of switching to a different vendor is so high that the customer is essentially stuck with the original vendor
- Why do you believe that CDP + Reverse ETL are useful together?
- Do you expect all CDP vendors to start using the data warehouse/reverse ETL model?
- What is the coolest thing you’ve ever seen done with Reverse ETL?
Does reverse ETL support A/B testing needs?
