Advertising often becomes monotonous,

Every brand seems similar to another brand,

To create a different impression, we needed a unique approach and that’s when Team Because comes in with an idea to integrate a Maths learning app through Stand up comedy.

The idea was weird yet perfect, We needed to find a stand-up comedian that’s relevant to youth and adults at the same time. The first name that popped up in our mind was of course Amit Tandon.

Team Because planned to release 2 stand-up bits of him with integration of Counting Well - A maths learning app, the results were incredible.

The 2 campaign-cum - stand up comedy

Bina padhe Jaa

And

Career ka gyaan

Turned out to be in the top 5 most-watched Stand up comedy bits by Amit Tandon.

The subtle integration was loud enough to bring thousands of subscribers to Counting Well App

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