If you’re interested in finding out more about digital marketing in Asia, check out a selection of our content on the region here: [ Ссылка ]

Ian Davidson, who has spent the last 30 years working in the food and beverage industry in Asia, discusses how businesses in that industry can best target Asian markets. He explains the importance of proper market research, the expectations of Asian consumers and how he sees the industry developing in the future.

Skip to:

(00:33) What can you tell us a bit about the food and beverage industry in Asia?

(01:56) Is there an appetite for Western foods and beverages in Asia, or is it difficult to find a product that will successfully penetrate an Asian market?

(03:07) If you are a food or beverage company considering entering Asia, you should probably focus on targeting businesses rather than individual consumers.

(04:40) As with any industry or product when you’re looking to enter a new market, you need to do market research. With the food and beverage industry in particular, what kind of things do you need to research and where should you look to find out if your product will be successful?

(06:44) Let’s talk about the distribution channels and the ways in which you need to reach your potential audience in Asia. What are the most effective marketing channels for the food and beverage industry in Asia?

(07:47) What expectations do Asian hotels have of new businesses approaching them? What do businesses need to make sure they have in place in order to be successful?

(09:10) What insights can you share with us about the Japanese food and beverage market?

(10:50) Aside from the type of cuisine that is preferred, are there any key general differences between Asian markets and Western markets in terms of how the industry is developing and what businesses need to consider?

(11:52) How do you see the future of the food and beverage industry developing in Asia? Is there a lot of potential for Western businesses looking forwards?

свернуть