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Explaining a complex pathological cascade in the brain

Experts in the field of neuroscience are not easy to convince. Therefore our client requested a colorful, scientifically sound animation film to bring reliance on their product and wow the audience at several congresses. It was important for the client to communicate that the severity of stroke does not just result of the ischemic event itself but rather the pathological cascade that happens in the surrounding neuronal tissue – the penumbra. As this cascade is multifactorial, a drug was needed that targets the cascade at different points. The film was supposed to create awareness for the complex disease and pave the way for the mode of action of the client’s product. Embedded KOL interviews should pad the information given by the speaker’s text.

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