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Richard Tyler Blevins (born June 5, 1991), better known by his online alias Ninja, is an American streamer, YouTuber, professional gamer, and Internet personality.
Blevins had gotten his start in gaming and streaming through participating in several esports teams in competitive play for Halo 3, but his popularity increased when he and many other streamers began playing Fortnite Battle Royale in October 2017; when Fortnite blew up into the mainstream in early 2018, Blevins' popularity took off. Blevins’ increase in popularity fed back to help make Fortnite more popular. Prior to retiring his Twitch profile of streaming in favor of Mixer on August 1, 2019, Blevins had over 14 million followers and was the most-followed active Twitch channel.
Early life:
Richard Tyler Blevins was born on June 5, 1991, to American parents of Welsh descent. Though born in the Detroit area, he moved with his family to the Chicago suburbs when he was a year old. His youth in the Chicago suburbs included video games and sports. He attended Grayslake Central High School, where he played soccer, and was also an avid video game player. Upon graduation, he decided to play video games professionally, entering tournaments, joining professional organizations, and live streaming his games.
Career:
Esports and streaming:
Blevins began playing Halo 3 professionally in 2009. He played for various organizations including Cloud9, Renegades, Team Liquid, and most recently, Luminosity Gaming. Blevins became a streamer in 2011. He began playing H1Z1, then moved to PlayerUnknown's Battlegrounds. He joined Luminosity Gaming in 2017 first as a Halo player, then to H1Z1, later moving to PUBG, where he won the PUBG Gamescom Invitational Squads classification in August 2017.
Blevins began streaming the newly released Fortnite Battle Royale shortly after the PUBG Gamescom Invitational. His viewership began to grow, which coincided with the game's growth in popularity over the late 2017/early 2018 period. His followers on Twitch had grown from 500,000 in September 2017 to over 2 million by March 2018.
In March 2018, Blevins set the Twitch record for the largest concurrent audience on an individual stream (outside of tournament events), 635,000, while playing Fortnite with Drake, Travis Scott, and Juju Smith-Schuster. This stream inspired Epic Games, the developers behind Fortnite, to host a charitable pro-am event featuring popular streamer like Blevins paired with famous celebrities in Fortnite at E3 2018 in June of that year; Blevins paired with electronic musician Marshmello won the event. In April 2018, he broke his own viewing record during his event Ninja Vegas 2018, where he accumulated an audience of about 667,000 live viewers.
Blevins partnered with Red Bull Esports in June 2018, and held a special Fortnite event, the Red Bull Rise Till Dawn in Chicago on July 21, 2018, where players could challenge him.
Blevins' rise in popularity on Twitch is considered to be synergistically tied to the success of Fortnite Battle Royale. In December 2018, Blevins estimated he had made close to US$10 million in 2018, while Epic Games reported they had earned over US$3 billion in revenue in the year, primarily due to Fortnite. To acknowledge's Blevins' importance to Fortnite's success, Epic added a Ninja-based cosmetic skin to the game in January 2020 as the first part of an "Icon Series" for other real-life personalities associated with Fortnite.
Reuters reported that Blevins had been paid US$1 million by Electronic Arts to promote Apex Legends, a competing battle royale game to Fortnite, for playing the game on his Twitch stream and promoting the title through social media account during Apex release in February 2019.
On August 1, 2019, Blevins left Twitch to stream exclusively on Microsoft's Mixer platform. His wife and manager Jessica told The Verge that the contract with Twitch had limited the ability for Ninja to grow his brand outside of video gaming, and that because of the state of Twitch's community, "it really seemed like he was kind of losing himself and his love for streaming."
Due to the shutdown of Mixer in July 2020, Blevins was released from his exclusivity deal, enabling him to stream on other platforms. On July 8, 2020, Blevins began streaming on YouTube.
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