Ford officially unveiled the All-New 2023 Ford Explorer, the latest model in Ford’s growing portfolio of vehicles that embodies its “Progressive Energy in Strength” China design language.

An American Icon in a New Land

The new 2023 Ford Explorer is a global icon of American strength and adventure, boasting athletic performance and premium design. This pioneering land yacht is in many ways an ideal fit for China’s various driving scenarios, being as at home on city streets as it is on winding mountain roads.

The Explorer has long been America’s all-time best-selling SUV. After being introduced to the country in 2012, the Explorer has been warmly welcomed by Chinese customers. With China becoming the largest market for the Explorer outside of North America, this flagship SUV for Ford in China required local insights.

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