What’s your brand? Your journalist brand?

Traditionally, journalists will tell you the organization or the media outlet they work for IS the brand and they are presenting their reporting through that brand. But is that the old way?

Phil Rosen, a business journalist turned entrepreneur with a popular financial newsletter, ‘Opening Bell Daily’ says for journalists to survive in this chaotic climate of layoffs and closures, defining their personal brand is essential to professional survival.

Phil Rosen Blog
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Opening Bell Daily
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Journalists Club
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Headlines
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Interview
11:55

Spotlight
47:09

Headlines

TheGrio Lays Off Video, Pod Team, Managing Editor Over ‘Strategic Changes’
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Audacy Lays Off 2% of Workforce
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Keith Johnson, AnnMarie Welser among WBBM layoffs
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The Future of TNT's Iconic 'Inside the NBA' Is in Major Jeopardy
New report says NBC/Peacock is making an aggressive bid to steal the NBA from Turner Sports
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Spotlight

Who Killed the Video Star: The Story of MTV
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