Marketing goals and objectives are the guidelines that drive everything you do in your strategy. Once you've figured out what goals you want to achieve, you can craft campaigns with the intention of hitting your targets.
Learning to set marketing goals isn't the easiest thing, which is why Alyssa is here to tell you about the SMART goals method and share some expert tips for defining your success metrics.
SMART stands for specific, measurable, attainable, relevant, and timely. Using this method, you ensure your goals work for your business.
When measuring your goals, there are two different types of metrics you need to be aware of: vanity and valuable metrics. Vanity metrics may seem impressive on the surface, but they likely do not have a major impact on your business growth. Valuable metrics, on the other hand, have a direct impact on your overall success. Using both types of metrics together, you can paint a full picture of your marketing performance.
Your marketing goals may include:
🥇 Increasing brand awareness
🥇 Increasing lead volume or quality
🥇 Reducing lost sales
Two words you may hear when discussing your priorities are "goals" and "objectives." These words are similar, with some minor differences. Goals address what you want to achieve, while objectives address how you'll achieve it.
Want some help achieving your goals? Get in touch with our team of experts 🎯 [ Ссылка ]
📺 Video timestamps:
00:00:00 // What are marketing goals and objectives?
00:01:00 // Common digital marketing metrics
00:02:28 // How to create smart goals
00:04:37 // 3 tips for setting goals
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