When The Game signed onto Aftermath Entertainment in 2003, it was arranged that he would work with G-Unit and G-Unit Records in order to create a growing buzz for him that would also fuel an interest in G-Unit. The sudden feud between the pair, who had been marketed as having a mentor/protégé relationship, stemmed from alleged rumors that The Game had recorded with G-Unit nemesis Joe Budden on a track that was released in 2004. 50 Cent had also advised The Game not to appear on a Jim Jones video, which was to come out before the "How We Do" video, however, The Game did so anyway. The two were able to put their differences aside for the release of The Game's debut album, The Documentary which was released on January 18, 2005. The album was a big success for the rapper and had three singles that featured 50 Cent. The release date of 50 Cent's second album, The Massacre, was pushed back in order to accommodate The Game's album, causing anger by 50 Cent towards Interscope Records. Tensions would rise during the filming of the music video for The Game's third single, "Hate It or Love It", when 50 Cent refused to shoot a scene in the front seat of a car, instead sitting in the back (The Game's brother, Big Fase 100, would replace him). With 50 Cent's album also enjoying major success, the feud would then take an unexpected rise.

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