In this Video Larry Kotch explains how to calculate cost per lead. If you’re trying to work out the best return on your marketing investment then CPL will be an important metric to master. While it’s a good first step, most successful marketing teams also subdivide their leads into Marketing Qualified Leads and Sales Qualified Leads which will give you a more accurate representation of your ROI on the different marketing channels you use. You can calculate cost per lead with Facebook as well as Google Ads, SEO, LinkedIn Ads, Email Marketing, and even tradeshows. So get started!

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