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On todays show I discuss Soundcloud DJ the pros and cons of the new entry into the DJ streaming wars.

In the everlasting race to get more subscription revenue, SoundCloud is appealing to their creators. The streaming platform has continued to focus on monetization in recent years, creating new ways to bring in income while still supporting artists of all sizes with a place to upload their audio content. Today, they launched a new SoundCloud DJ subscription – allowing users to download music into select DJ apps to use offline.

With SoundCloud Go+ you can mix SoundCloud tracks with Serato DJ Lite and DJ Pro, Pioneer DJ’s rekordbox and WeDJ, Algoriddim djay and djay Pro, Native Instruments’ Traktor DJ 2, Virtual DJ, edjing Mix and Pro, Denon DJ PRIME Series, Mixvibes Cross DJ and DEX 3. We’ll be working to integrate more of these partners with SoundCloud DJ on an ongoing basis.

The launch of SoundCloud DJ isn’t overly surprising, either – there have been so many announcements as of late about streaming integrations into DJ software, like Beatport and Beatsource with Serato and Denon’s Engine OS with SoundCloud Go+ and Beatport LINK. Being able to stream on your gear or computer from anywhere seems to be becoming commonplace, and it’s great to see SoundCloud roll with the punches.

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