Want to know how to write better headlines to increase your click through rate? This step-by-step tutorial walks you through creating a solid title tag to do just that.

Your SEO title tag is the main thing standing between Google’s SERPs and your website. If you can’t get people to click through, then you can’t get any website traffic.

But headline writing goes beyond fancy “clickbait” titles.

In this tutorial, you’ll learn:

► The basic (but necessary) guidelines to write a good title.
► How to write keyword optimized titles and get the most mileage out of 50-60 characters.
► A simple keyword research process to find the best topic to target.
► How to write a catchy headline.
► How (and when) to optimize your titles based on data from Google Search Console.

Timestamps:

0:41 What is the title tag?
1:40 Guidelines for writing a good title
2:42 Write the keyword-optimized titles
5:28 Choose the right angle for the title
7:01 Optimize your title for CTR

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